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Gen Z, also known as Zoomers, is the demographic cohort born roughly between the mid-1990s and the early 2010s, succeeding Millennials and preceding Generation Alpha. Having come of age in the digital era, they are often referred to as "digital natives," as they have never known a world without the internet, smartphones, and social media. This constant connectivity has profoundly shaped their worldview, communication styles, and how they interact with information and each other. Major events like the Great Recession and the COVID-19 pandemic have also significantly influenced their perspectives, often leading to a pragmatic and financially conscious outlook.

Key characteristics of Gen Z include their tech-savviness, strong sense of social justice and inclusivity, and a desire for authenticity and transparency. They are generally more racially and ethnically diverse than previous generations and tend to be more open-minded regarding issues of identity and sexual orientation. Gen Z is also known for its entrepreneurial spirit, valuing flexibility and purpose in their careers, and prioritizing mental health and work-life balance. As they enter adulthood and the workforce, Gen Z is poised to significantly impact various aspects of society, from consumer behavior and technology to workplace culture and political discourse.